RESUILTS-DRIVEN INTEGRATED MARKETING LEADER
Hi, I’m Gretchen
I am a meticulous integrated marketing leader with a knack for campaign strategy, planning, development and execution. From editorial mapping and copywriting to campaign management and reporting, I help technology-focused organizations optimize their online presence for engagement and conversion.
Explore my professional background, education, and skills to see how I do digital.
SUCCESS STORIES
Trade Show Marketing Strategy
A global ventilation company sought digital marketing support to strengthen their trade show presence and generate more leads from the event. Additionally, the company needed to increase brand recognition among HVAC pros and contractors by showcasing their products and expertise.
Product Launch
A building products brand that’s well-known by DIYers launched a new product to grow revenue among DIYers, as well as professional contractors and window/door distributors. See how I helped them map a communications strategy to support the launch, and generate a 58% email open rate.
Influencer Marketing
An established building products brand among DIYers was struggling to gain traction for a new door installation product with building products’ contractors. To overcome this challenge, I established a relationship with a highly regarded industry influencer to help re-shape the perception of the brand to their followers.
Social Media Advertising
A global PR group needed to build awareness of their international network and gain new partners in key regions across the globe. They struggled to reach the right audiences, however, and craft targeted messaging to appeal to PR firms in the Americas, EMEA and Asia Pacific regions. Discover how I helped them reach 295K professionals and gain a new partner in Portugal.
