Expanding a Global Network with Targeted Social Advertising

The Challenge

A global PR group needed to build awareness of their international network and gain new partners in key regions across the globe. They struggled to reach the right audiences, however, and craft targeted messaging to appeal to PR firms in the Americas, EMEA and Asia Pacific regions.

The Solution

To start, I developed a messaging strategy for each region based on insights from existing partners. Then, narrow targeting parameters were used to deliver relevant content to prospective partners in target cities on Facebook and LinkedIn.

The Results

259K professionals reached in key regions across the globe

12,700+ website sessions originating from social ads

1 new partner gained in the target city of Lisbon, Portugal