MEET GRETCHEN

**Master of Arts in Communication**
Kent State University | GPA: 4.0
**Bachelor of Science in Communication**
Ohio University | GPA: 3.9
Major: Communication | Minor: Marketing

Integrated campaigns are what I do best!

I am a meticulous integrated marketing leader with a knack for campaign strategy, planning, development and execution. From editorial mapping and copywriting to campaign management and reporting, I help technology-focused organizations optimize their online presence for engagement and conversion through iterative learning. My approach starts with a deep understanding of customer needs and performance-drivers and evolves based on performance analysis.

Please feel free to contact me in regards to my interests, work experience, and education. I look forward to connecting with you!

What I Bring to the Table

Skills

◊ Content marketing strategy
◊ Editorial planning
◊ Content management
◊ Performance reporting & optimization
◊ Website & SEO copywriting
◊ Content & UX auditing
◊ Email campaign mapping & development
◊ Blog research & writing
◊ Project & vendor management
◊ Social media strategy & management
◊ Digital advertising copywriting
◊ Sitemap & wireframe development
◊ Basic HTML coding
◊ Landing page development

Tools

◊ WordPress
◊ HubSpot
◊ Google Analytics
◊ Adobe Creative Suite
◊ MailChimp
◊ Marketing Cloud
◊ Salesforce
◊ SEMRush
◊ Asana
◊ Airtable
◊ Hootsuite
◊ Canva
◊ SquareSpace
◊ Microsoft Office